Companies I've helped build, and the one I'm building now.

Founder of Cloud Scape Linen, based in Dubai. Previously on the founding teams of Careem Now and BARQ EV, and at Amazon.

Now · Founder & CEO

Cloud Scape Linen

Affordable luxury home linen. Bootstrapped to date. Selling since April 2024 on Amazon US, Canada and UAE.

100,000+households
2.8xgrowth in 2025, through the tariff impact
Most Emerging Brand 2025 on Amazon in its category
OEKO-TEX Standard 100 GOTS Visit store ↗
Where it sells

3 Amazon marketplaces

United States, Canada and the UAE

How it's made

Certified fabrics

OEKO-TEX Standard 100, GOTS and Cotton Egypt Association

Earlier builds

2016 to 2023
2021 to 2023 · Dubai

BARQ EV

Founding team of MENA's first smart electric mobility platform, solving real-world delivery problems. Product Manager, then Director of Land Mobility.

4 markets in under 18 months
Highlights
  • Built an EV scooter purpose-made for delivery businesses in food and e-commerce
  • Worked with state governments to custom-build delivery vans for pain points in hyperlocal postal and logistics
  • Partnerships across MENA and Asia for exclusive EV products valued at $60M
  • Launched UAE, KSA, Egypt and Indonesia
  • Prototypes 30% more efficient on range, battery, speed and safety
  • B2B EV plan cutting clients' long-term costs by 15%
2019 to 2021 · Dubai

Careem Express

Early founding team of Careem's incubated last-mile delivery business. Grew it across multiple markets and brought it to profitability.

$6M portfolio · EBITDA +200%
Highlights
  • Onboarded the business's top accounts, including Tier 1 F&B brands
  • Launched and scaled across multiple MENA markets
  • Built the only EBITDA-positive portfolio within a year
  • 20x year-on-year order growth
  • 100+ partners onboarded with 85% retention
2017 to 2019 · Dubai

Careem Now

Founding team of Careem's food delivery vertical.

800+ merchants signed
Highlights
  • Signed 800+ merchants in the UAE
  • 10x partner growth
  • Promoted from Associate to Account Manager within 6 months
2016 to 2017 · Bangalore

Amazon

Transaction Risk Analyst, protecting Amazon's North America and Europe retail marketplaces from fraud.

0.01% chargeback rate
Highlights
  • Among the lowest chargeback rates in the team
  • Trained 200+ colleagues across 15+ teams
  • Process SLAs improved by 30%
Alfred David

Born in India, building from Dubai.

Amazon. Careem. BARQ. None of it was the waiting room. All of it was the training.

The risk frameworks from Amazon, the distribution thinking from Careem and the product obsession from BARQ now go into every detail at Cloud Scape Linen. Because quality isn't just fabric and numbers. Quality is impact.

Dubai, UAE Recognised among MENA's top early-stage bootstrapped founders Cloud Scape Linen: Most Emerging Brand 2025 on Amazon in its category

Education

Stanford Center for Professional DevelopmentProduct Management Certification
Bharathiar UniversityMBA, Marketing Management
Amity UniversityDiploma, Advertising and Brand Management
Dr. GRD College of ScienceBSc, Visual Communication

Let's talk.

Cloud Scape Linen has been bootstrapped to date, with no institutional capital. I'm open to conversations with investors who share our long-term view of the brand.

Investors →Bootstrapped, open to conversations
alfred@cloudscapelinen.com Brand partners →connect@cloudscapelinen.com Founders →Connect on LinkedIn Press →connect@cloudscapelinen.com